Fifteen years turning new tools and new operating models into the way teams genuinely work — across sales, operations, finance and enablement.
Whether it's an AI tool, a new CRM, or a redesigned operating model, the platform is usually capable and leadership is usually bought in. What's missing is someone who owns the behavior change — who sits with each function, learns how it actually works, builds what people will genuinely use, and stays until the new way is the default way. That's the work I do, and I do it by building rather than presenting.
Getting people to work a new way, and making it hold. AI is where most of that work sits today — the discipline underneath it is the one I've been applying for fifteen years.
Finding where AI genuinely earns its place in a team's day, redesigning the workflow around it, and staying until it's the default path rather than an experiment someone ran once.
The people half of every rollout, run as a discipline rather than a comms plan.
Reshaping how a function is organised, governed and measured — not just the tools it runs on.
The commercial engine: systems, coverage, incentives and the enablement that makes reps effective.
Four principles run through every rollout I lead. None of them start with a slide deck.
Shadow each function and learn how it really runs before touching anything — so AI lands where it earns its place.
I ship the software teams use — learning hubs, live apps, prompt libraries — not slideware about what AI could someday do.
Earn genuine commitment from experienced, skeptical operators through coaching, champions, and playbooks — not mandates.
Track usage, readiness, and behavior change with real data — so leadership sees where adoption holds and where it slips.
Tools, rollouts and redesigns I've owned end to end — from discovery through build, adoption and measurement. Details are kept general where the work is internal.
A role-based training hub with onboarding modules, process guides, and automated completion tracking — new hires ramp without pulling a manager off the floor.
An interactive, real-time tool that replaced spreadsheet workarounds for a front-line team — availability, pricing, and status in one place.
A single live view of every active change — the teams and stakeholders each one touches, and the KPIs behind them — now used across the organization.
Dashboards that show leadership where new tools and processes are genuinely used versus quietly abandoned — turning adoption into something you can see.
Owned as Product Owner and shaped around how reps actually quote — cutting turnaround time by 25% while lifting daily usage.
Function-specific prompt libraries and intelligent automation embedded into everyday work — so AI becomes the default path, not a detour.
Designed and stood up a new operating model for a national contact centre — business case, process map, resource plan, technology selection and rollout.
Led business analysis and change enablement for concurrent identity, collaboration and file-migration programmes across a university community.
Rebuilt incentive plans for 100+ representatives and modelled territory coverage, with a compensation platform implementation behind it.
I'm Amin Sameni — an enablement, operations and transformation practitioner based in Vancouver, working at the point where new technology meets the people who have to use it.
Over fifteen years I've led AI, CRM and enterprise system rollouts, redesigned operating models, restructured teams, and built the enablement that makes any of it stick — in real estate development, wholesale distribution, telecom, higher education and engineering consulting. I trained as an industrial engineer, carry a Prosci change practice and a Six Sigma Black Belt, and I now use AI daily to build the internal tools those teams rely on.
My edge isn't the technology. It's the harder half: moving an experienced, skeptical operator off an old habit, and proving the shift with data. I map how a function really works, ship something useful fast, and stay until usage holds.
Outside the day job I co-founded a music philanthropy foundation, coached newcomers to Canada through career transitions, and worked media operations at the 2026 FIFA World Cup.
Claude · ChatGPT · daily prompt engineering · building internal AI apps & learning platforms · agent & workflow design · intelligent automation · responsible-AI guardrails
Prosci / ADKAR · stakeholder & sponsor strategy · onboarding & training design · SOPs, playbooks & job aids · champion networks · adoption measurement
Operating model design · process re-engineering · Six Sigma / Lean · business analysis & requirements · product ownership · UAT · KPI & benefits frameworks
Salesforce · HubSpot · Xactly · Power BI / Tableau · Excel (Power Query / Power Pivot) · Microsoft 365 / SharePoint / Teams / Power Apps · Jira / Azure DevOps · Confluence · Lucid / Visio
A foundation in formal change practice and project delivery, paired with recent, hands-on AI credentials.
Open to senior roles and advisory work in AI adoption, transformation, change and enablement — Vancouver, hybrid or remote.